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  • Writer's pictureNerys Muller

Embracing Vertical Video: How to Elevate Your Brand and Connect with Your Audience

Updated: Apr 24

Alright, folks, gather around! Let's talk about the underdog of the video world that's been making waves – vertical video. Yep, you heard that right!

A person holds a phone and watching social media vertical video content.

Take this from a Gen Z woman with a Master's degree in public relations and a background in video media production, vertical video isn't just for accidental phone recordings anymore; it's a bona fide storytelling POWERHOUSE!

So, if you're still giving vertical video the side-eye, it's time to shake things up and dive in. Let's learn how you can use it to give your brand a serious boost.

Why Vertical Video?

Let's face it, our smartphones have become extensions of ourselves, and guess how we mostly hold them ... ya' get it now?

With everyone scrolling and tapping away on their phones, vertical video has become the go-to format for capturing those precious attention spans. Platforms like Instagram, TikTok, and YouTube have jumped on the vertical bandwagon, making it the perfect playground for brands to strut their stuff.

Video courtesy of Book Two Productions. YT Shorts. "Things I Can Do Behind a Camera".

Elevating Your Brand with Vertical Video

Tell Compelling Stories

Vertical video might be narrow, but don't let that fool you! Its limited real estate encourages brands to get creative and tell snappy, engaging stories. Think quick behind-the-scenes glimpses, sassy customer testimonials, or quirky product demos that make viewers go, "Wait, what just happened?" Vertical video lets you inject personality and flair into your brand, making it unforgettable.

Create Thumb-Stopping Content

In a sea of endless scrolling, you've got to be the eye-catching thing everyone stops to admire. Vertical video's unique format is like a siren song for thumbs, beckoning them to pause and take notice. So, ditch the snooze-fest content and opt for visuals that pop, narratives that intrigue, and calls-to-action that compel viewers to tap, share, and engage.

Optimize for Mobile Viewing

Mobile is KING, and your content needs to bow down accordingly.

Vertical video is the crown jewel of mobile-friendly formats, ensuring a smooth and delightful viewing experience across all devices. By crafting content that feels right at home on mobile screens, you'll win over audiences and earn those coveted double-taps and shares.

Connecting with Your Audience

Foster Authentic Connections

In the age of filters and facades, authenticity is the new black. Vertical video lets you strip back the layers and show off the real, unfiltered side of your brand. Share genuine stories, quirky moments, and relatable experiences to build a tribe of loyal followers who can't get enough of your brand's unique vibe.

Encourage User-Generated Content

Want to turn your audience into your biggest cheerleaders? Give them the spotlight! Vertical video is a playground for creativity, and your followers are itching to join the fun. Host challenges, contests, or interactive campaigns that encourage users to create and share their own vertical videos featuring your brand. It's a win-win – increased engagement and a flood of user-generated content that amplifies your brand's reach.

Leverage Analytics and Feedback

Don't just throw vertical videos into the wild and hope for the best. Keep an eagle eye on those analytics and soak up the feedback like a sponge. Monitor key metrics, from view counts to engagement rates, and use this treasure trove of data to fine-tune your vertical video strategy. Adapt, iterate, and keep your audience on their toes with fresh, thumb-stopping content.


Vertical video is the quirky cousin at the family reunion that everyone ends up loving. It's bold, it's different, and it's here to stay. So, if I haven't already made myself clear ... start incorporating vertical video into your content strategy!

Trust me; your brand will thank you with a boost in engagement, a sprinkle of viral magic, and a whole lot of love from your audience!


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